Client Case Study : Chickapea
Key Aspects:
Photography and Lighting
Creative Concept Development
Shoot Pre-Production / Organization
Prop Styling & Acquisition
Product Styling
Post Production
Client: Chickapea
Marketing Manager: Steph Nairn
Photographer: Heather Goldsworthy
Food Styling: Rheanna Kish
Prop Styling: Heather Goldsworthy
Product Shot Styling: Heather Goldsworthy
Summary
A Certified B Corporation, and Woman-Owned Business Chickapea produces organic pasta made with only chickpeas and lentils. Their mission is to create good for the world through nutritious, organic meal options and impactful social contributions.
Working with their Marketing Manager Steph, and food stylist Rheanna Kish we created a variety of styled food shots showcasing their new shapes and +Greens line up for their product release and subsequent marketing campaigns. Separately, I also captured styled product images of their packages designed to be used in various marketing designs and sell sheets. We produced images that incorporated strategic use of negative space allowing for text and logo overlays so their team could use the images in a variety of online and print marketing designs and campaigns.
Our ongoing work together also included a lifestyle shoot with Founder and CEO Shelby Taylor, capturing images of Shelby and her family on site at The New Farm, to announce the partnership between Chickapea and The New Farm (Chickapea donates 2% of all sales to provide regenerative, organic produce and healthy meals to people in need). We continue to work together to create images for their marketing campaigns and for internal company use.
What their team says
"Heather is everything you want in a photographer—she's creative, talented, thoughtful, professional, passionate and fun to be on set with. Heather took the time to understand our company's product photography needs, sourcing props that would fit our brand, and made recommendations to build on our vision and ensure we'd be happy with the final results. I went into the shoot feeling confident that Heather and her food stylist were organized and prepared thanks to her clear communication every step of the way. We're thrilled with Heather's work and look forward to collaborating on more projects in the future!"
- Steph Nairn, Marketing Manager
Featured Images
See how they used the images
