Client Case Study : Vie Chi Foods
Key Aspects:
Photography and Lighting
Creative Concept Development
Shoot Pre-Production / Organization
Prop Styling & Acquisition
Talent Acquisition
Location & Set Design
Food Styling
Product Styling
Post Production
Client: Vie Chi Foods
Photographer: Heather Goldsworthy
Food Prep: Chef Bennington Steel
Prop Styling: Heather Goldsworthy
Product Shot Styling: Heather Goldsworthy
Branding & Package Design: Fizz Creative
Website: Forward Webb
Summary
Ontario-based CPG food brand Vie Chi Foods makes nutrient-rich, modern, Asian pre-made frozen meals.
As they prepared to launch their first line of meals, I worked with Vie Chi Foods to capture styled food images of each meal for their packaging designs, and have continued to work with them to create the various imagery they need to get their products to market.
I worked with their team to create a variety of prepared food images of their product line that would be used on their new packaging designs, website, and social media. We worked together to develop detailed shot concepts in accordance with their designers specs and creative brief.
Once the new packaging was complete, I then captured additional photography of the individual products and product line ups, styled product shots, and lifestyle imagery– creating a variety of imagery for their creative team to use in various print and online marketing materials.
What their team says
"Working with Heather has always been an absolute pleasure. You will always be amazed by the quality and effectiveness of the pictures she takes. Before meeting Heather, my team was struggling to identify and plan the images we needed for our product packaging, social platforms, and POS materials. Heather helped us organize our thoughts, and maximize the utility of the pictures with our available budget.
Heather is also very considerate and personalizes each project with the individual’s specific needs. She’s always very careful when it comes to listening to her client’s requirements, and provides them with photographs that truly reflect the brand’s positioning. Overall, my team has had so much fun working with Heather. She is a wonderful person and an exceptional photographer and food stylist. I would recommend her services to anyone!"
-David (Haoyang) Lu, CEO VieChi Foods Ltd
Featured Images
